Chairman Yang Xiaojing Conducts Research Visits in Zhongshan and Dongguan

Recently, Yang Xiaojing, Chairman of the China Sewing Machinery Association (CSMA), visited Zhongshan and Dongguan in Guangdong Province to conduct on-site research at enterprises including Tianhong, Yinlong, Huachen, YYC, Zhide, Chan Hin, Maiya, Han’s YueMing, Emma, and Jinyuelai. Shao Lishi, Executive Vice President and Secretary-General of the Guangdong Sewing Equipment Chamber of Commerce, accompanied the visit.

Based on the overall findings of the research, in 2025 enterprises such as Tianhong and Yinlong—specializing in electronic control components—remained firmly committed to a quality-first strategy, proactively pursued innovation and transformation, optimized distribution channels, and expanded application areas, thereby achieving steady development. Trading companies including Chan Hin, Huachen, and Zhide closely responded to downstream demand for “small batches with fast turnaround,” accelerating their upgrade from equipment distributors to comprehensive service providers through measures such as transforming toward manufacturing, adding and retrofitting equipment, and integrating resources to deliver one-stop solutions. Cutting equipment manufacturers such as YYC, Emma, and Han’s YueMing leveraged R&D-driven innovation to enhance equipment performance, achieving breakthroughs in new application areas including fiberglass, carbon fiber, and composite materials. Complete machine manufacturers including Jinyuelai and Maiya focused on addressing downstream users’ production pain points, effectively promoting the integration of automation, system integration, digitalization, and equipment performance, and realized medium-to-high growth within the year.

In addition, the surveyed enterprises shared several common characteristics:

First, new technologies such as AI and artificial intelligence are being deployed at an accelerated pace, speeding up the intelligent transformation across the entire product value chain. Average R&D investment accounts for nearly 10% of revenue, with innovation becoming the primary driver of development.

Second, long-term and stable investment in both software and hardware has been maintained. While several enterprises have completed or initiated the construction and commissioning of new production facilities, they have also exercised strict control over financial risks, adhered to disciplined payment terms, advocated value-based competition, and proactively safeguarded a healthy market order.

Third, both the depth and breadth of market boundaries continue to expand. User stickiness among leading customers in niche segments has increased, and new application markets have been further opened up. New marketing approaches such as video marketing and live-stream promotion have been widely adopted, serving as effective supplements for market expansion and customer acquisition.

During the visit, Chairman Yang Xiaojing also listened to reports from enterprises on their development strategies and specific implementation plans, and extensively collected their opinions and suggestions regarding the industry’s 15th Five-Year Plan. Overall, the surveyed enterprises have formulated clear implementation roadmaps and phased objectives around key areas including R&D innovation, brand building, market expansion, service enhancement, and industrial collaboration.

Chairman Yang noted that this research visit not only highlighted the achievements made by enterprises, but also offered a direct sense of their strong confidence and development potential. As the industry is about to embark on a new journey under the 15th Five-Year Plan, he expressed the hope that Guangdong enterprises will further focus on “product focus, customer focus, digital focus, and brand focus,” fully leverage the technological, channel, resource, and service advantages accumulated over decades, remain confident and committed to their core businesses, adhere to the path of specialization, refinement, differentiation, and innovation, pursue differentiated development in niche segments, and—based on their own realities—build higher-quality new productive forces to strengthen core competitiveness, thereby contributing greater “Guangdong strength” to advancing the industry into the leading ranks of global manufacturing powers.