Chairman Yang Xiaojing Conducts Research Visits in Shenzhen and Shantou

From January 10 to 12, Yang Xiaojing, Chairman of the China Sewing Machinery Association (CSMA), visited Shenzhen and Shantou in Guangdong Province, where he conducted on-site research at enterprises including Xinghuo, Jiewang, Deye, Chaocheng, Hemway, Yano, and Kaiyuan, and attended a symposium of leading enterprises organized by the Shenzhen Sewing Equipment Association. Zhu Wa, Secretary-General of the Shenzhen Sewing Equipment Association, accompanied the visits. During the trip, Chairman Yang also visited a downstream manufacturing enterprise—Guangdong Jinying Embroidery Co., Ltd.—for on-site research.

Based on the overall findings, in 2025, amid challenges brought about by market changes, the enterprises remained committed to their core businesses and adopted multiple measures to achieve steady development, with some even realizing counter-cyclical growth:

Xinghuo continued to focus on electronic control systems for template machines, maintaining online technical exchange sessions via live streaming. In 2025, it launched the “Million Prize Challenge” campaign, collecting extensive data on template processes and workflows across the industry chain to support data-driven product development. In 2026, Xinghuo will further strengthen applications of multi-axis servo systems and expand more deeply into electronic controls for specialized equipment.

Jiewang pursued a dual-track operation in chemicals and equipment. Through innovative approaches such as live streaming and video content, its online sales reached over 100,000 units per day. Building on sales growth of more than 40% in 2025, orders have continued to surge this year, with production already scheduled through the second quarter. For 2026, Jiewang has set the vision of becoming a “comprehensive integrated service provider for automated post-finishing,” focusing on the entire post-sewing value chain—ironing, finishing, cleaning, and packaging—to deliver complete equipment and service solutions.

Deye relocated to a new manufacturing facility in 2025, more than doubling its production scale and achieving sales growth exceeding 30%. Starting from niche segments such as lingerie automation and baseball cap automation, Deye has enhanced automation levels on the basis of product stability, addressing bottlenecks and pain points in production processes. By deepening and refining its core products and offering customized solutions on demand, the company has gained recognition from leading user enterprises.

Chaocheng proactively responded to market downturn pressures by seizing opportunities arising from the increasing maturity and depth of downstream template processes. Through measures such as adding automated workstations, it enhanced equipment performance and conducted targeted R&D for footwear applications, starting from practical details including material changes, process innovation, and shifts in manufacturing models—thereby helping users create value and achieve effective value transfer.

Hemway remained firmly focused on the field of energy-efficient ironing equipment, adhering to independent R&D and securing more than 100 patents. In line with trends toward safety, efficiency, and energy conservation, the company has developed a full range of ironing and related products, including ironing machines, energy-saving electromagnetic boilers, steam generators, irons, ironing tables, water softeners, stain removers, and flatwork ironers, and has made progress in digital integration and turnkey customized solutions.

Yano emphasized technological innovation, investing more than RMB 10 million annually in category innovation. In 2025, Yano actively embraced artificial intelligence by conducting joint R&D with downstream end users. By combining real-world production requirements with algorithms and computing power, it accelerated the learning and integration of AI with equipment performance, developing products such as AI pattern sewing machines and AI dispensing machines capable of automatic visual recognition of irregular materials, automatic generation of specified stitch patterns, intelligent matching of sewing parameters, and consistent sewing quality assurance.

As a representative trading enterprise in the Shantou region, Kaiyuan—established more than 30 years ago—has built around the embroidery industry cluster. On the foundation of traditional equipment and consumables sales, it has expanded an integrated trade-and-manufacturing pathway, consolidated industry resources to build its own brand, and provided users with one-stop value-added services, maintaining strong momentum with annual sales exceeding RMB 100 million for consecutive years.

During the visit, the Shenzhen Sewing Equipment Association organized a symposium of key enterprises. Representatives from complete machine manufacturing, components, electronic controls, ironing, chemicals, and trading sectors introduced their annual development status and outlined strategic plans for future product R&D, intelligent manufacturing, market expansion, and digital transformation.

Accompanied by the head of the Taizhou (Shantou) office of Dahao, Chairman Yang visited Jinying Embroidery to study the actual production applications of embroidery machines. Discussions with company executives focused on user needs, key bottlenecks, and market outlooks. It was noted that in 2025, demand for lace embroidery products remained strong, driving robust demand in industrial clusters such as Chaoshan and Shaoxing. Thanks to advantages in cost-effectiveness, rapid service response, and high efficiency, domestic brands have become users’ first choice. In particular, digital management upgrades implemented in cooperation with Dahao have delivered tangible results in efficiency improvement, workforce reduction, and quality stabilization. Looking ahead, the global market for embroidery products—especially craft and decorative embroidery—is expected to continue expanding in the coming years, underscoring the need to leverage technological empowerment of equipment to address core challenges such as skill substitution, manual operations, and process assurance.

Chairman Yang stated that this research visit provided a comprehensive understanding of enterprise development conditions, captured management teams’ perspectives on future growth, and, more importantly, demonstrated the confidence and resilience of enterprises in adhering to their core businesses and achieving healthy development through diversified measures. In 2026, the industry will embark on the new journey of the 15th Five-Year Plan. Regarding enterprises’ next-stage development, Chairman Yang put forward expectations and requirements in four key areas:

First, strengthen confidence. Enterprises should correctly assess fluctuations and changes in market demand. Throughout global industrial relocation, demand for sewing equipment has consistently existed. In recent years, the rapid rise of domestic brands suggests that China’s global share in sewing machinery will continue to increase. Particularly in integrated, automated, digital, and intelligent sewing units, production lines, and turnkey solutions, China has already reached the forefront globally, with market demand expected to further expand and deepen.

Second, uphold innovation. Product innovation should move R&D closer to downstream production front lines to address users’ pain points and challenges—“develop what users need”—and achieve targeted, customized, and personalized innovation. In terms of digital empowerment, enterprises should accelerate the application of digital and intelligent technologies, seize opportunities under the national “AI+” initiative, and leverage the new advantages China has established in digital-intelligent products. In terms of model innovation, innovation should be embedded across management, operations, sales, and services, accelerating the introduction and integration of new models, platforms, fields, and scenarios.

Third, expand markets. As China builds a new dual-circulation development pattern, its sewing machinery industry continues to expand globally, now covering nearly 200 countries and regions. Exports remain in a phase of rapid growth, repeatedly setting new historical highs. Enterprises should elevate their positioning and vision to the global level and accelerate global布局. Domestically, with ongoing industrial relocation and rapidly evolving user demands, enterprises should focus on building and cultivating distribution channels, prioritizing key customers and markets, and paying close attention to emerging application areas to continuously broaden and deepen market space.

Fourth, promote industrial integration. At critical stages of development, greater emphasis should be placed on coordinated development across the industrial chain. Between complete machines and components, between manufacturers and distributors, and across the entire sewing industry chain, enterprises should build genuine strategic cooperation communities. Throughout the full life cycle of sewing machinery, comprehensive collaboration should be realized across design, R&D, manufacturing, sales, service, response, training, and information feedback.

Chairman Yang emphasized that CSMA will continue to uphold its mission of “serving the industry and serving enterprises.” Starting from enterprises’ practical needs, the Association will guide development directions and coordinate resources, using concrete initiatives—such as technological standards, overseas expansion, vocational training, information exchange, and industrial chain integration—to build stronger platforms and support enterprises in achieving innovation-driven, high-quality new development.